The White House is gearing up a new snazzy, graphic-rich, emoji-sprinkled social media campaign to pitch young people in the run up to the elections. Emojis are playfully used by smartphone users to graphically signal meaning.
🙂 😀 🙁 😀
Young people aren’t that stupid. They entered adulthood with the crushing reality of student loan debt, inflation, a terrible job market, the impossibility of moving out of mom’s, enforced healthcare and zero prospect of social security. They aren’t going to be swayed by a few tweets and an an emoji, no matter how adorable.