Draft Biden says it’s spending upward of $100,000 to air the 90-second ad on national cable networks.
The ad uses audio from a speech Biden gave in May at Yale University. Biden recalls the car crash that killed his wife and daughter just after he was first elected senator in 1972. Biden says he found redemption by focusing on his sons.
The ad ends with white lettering that reads: “Joe, run.”
Biden hasn’t announced whether he’ll enter the 2016 race. The outside group known as a “super PAC” can raise money for a candidate but is legally barred from coordinating with their campaign.